Apple is reportedly looking at testing a $1 price for television shows. Hulu has been grumbling about starting to charge because the networks that own the site want to make money. Veoh was particularly troubled, but the picture doesn't look a lot better elsewhere. What were they going to do? Provide free content to Veoh to get people to come see their other content (for free) at other sites? That's not a very compelling business case. Without money coming in, there is no incentive for those who finance and create the material to make programming available. But a regular and plentiful supply of longer videos with high production values requires revenue. Short-form and amateur (not in a pejorative sense) video is all well and good. There's a simpler way to say all that: money.
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